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About JayKale

JayKale is an education growth agency built around one goal: helping established education businesses acquire and convert students more predictably.

Through the S.A.R.A. System, we connect paid advertising, search, funnels, lead qualification, automation, reputation, tracking and admissions conversion into one complete student acquisition system.

Jay Kale, founder of JayKale

Meet Jay Kale

Founder, JayKale.com | EdTech Marketing Expert

For over 10 years, I’ve worked across digital marketing, paid acquisition, SEO, funnels, automation and conversion. Today, I use that experience to help education businesses build predictable student acquisition systems through S.A.R.A.

Instead of treating ads, funnels, follow-up and admissions as separate problems, we connect them into one system focused on generating qualified opportunities and converting more of them into enrolments.

  • 10+years of experience
  • 35,000+student enrolments generated for our clients
  • Paid acquisition
  • SEO
  • Funnels
  • Automation
  • Conversion

How we work

  1. Diagnose before we prescribe

    We start by identifying where your current student acquisition system is leaking, whether that is traffic, qualification, follow-up, conversion or admissions.

  2. Build around your bottleneck

    We do not force every client into the same package. Your S.A.R.A. System is built around the channels and systems your business actually needs.

  3. Connect the entire journey

    Ads, search, landing pages, qualification, CRM, WhatsApp, retargeting and admissions are designed to work together, not in isolation.

  4. Track what leads to enrolments

    We measure more than clicks and leads. We track what is generating qualified opportunities, conversations and revenue.

  5. Optimise continuously

    We review performance, lead quality, conversion rates and bottlenecks regularly, then improve the parts of the system holding growth back.

  6. Scale what is working

    Once we know which channels, audiences and processes are producing results, we increase investment and expand the system.

Who we work with

  1. A teacher solving equations on a whiteboard for a class

    Test Prep & Academic Education

    Entrance exams, government exams, certificate exams preparation and other academic training programs.

  2. Participants listening to a speaker at a professional workshop

    Skills, Certifications & Career Training

    IT, AI, data science, finance, Agile, Scrum, professional certifications, language training, career-transition programs, vocational training and other job-focused education businesses.

  3. Two learners working through an online course on a laptop

    EdTech, Online Courses & Coaches

    EdTech companies, cohort programs, online academies, course creators, business coaches, career coaches, mentors and other experts selling structured learning programs.

Let’s build your student acquisition system

Book a strategy call with Jay Kale and find out where your next wave of qualified student enquiries can come from, and what needs to change to convert more of them.

Book a strategy call